Self Leadership Risk Strategist

I help high-achieving professionals and managers master self-leadership by managing the risks of burnout—and LEAD with EASE.

Hello, I'm Junie Soe

I'm Junie Soe, and I help high-achieving professionals unlock their true leadership potential by mastering self-leadership and strategic risk management. With over 20 years in senior corporate roles, leading international teams across Australia, New Zealand, and Southeast Asia, I understand what it takes to perform at the highest levels while avoiding burnout.

After transitioning from corporate leadership to coaching, I blend trauma-informed insights with proven risk strategies to create tangible, measurable transformations. My mission is simple: I empower high achievers to excel in every area of their lives—professionally and personally—without sacrificing their well-being.

My Credentials and Expertise

20+ Years of International Corporate Expertise

With over two decades of experience in senior leadership positions within the international corporate sphere, I possess firsthand insight into the challenges individuals encounter. As a high achiever and proactive individual, I intimately understand the pitfalls and effective strategies necessary for navigating toward heightened success.

Trauma-Informed Life Coach

As an ICF-accredited life coach, I specialise in empowering individuals to achieve their goals and cultivate personal growth. With evidence-based methodologies and a tailored approach, I provide compassionate guidance to help clients gain clarity, set meaningful goals, and take actionable steps towards fulfillment.

NLP Master Practitioner & RCT Practitioner

By leveraging proven techniques of Neuro-Linguistic Programing and Root Cause Therapy to reprogram subconscious patterns, enhance communication skills, and facilitate goal attainment, I offer rapid and effective transformation for clients overcome limitations and cultivate lasting change.

Challenges I Address

“True strength lies not in doing everything alone, but in knowing when to ask for help. It takes courage to lean on others—and it’s in that courage that you’ll find the power to rise higher.”

  • Imposter syndrome & perfectionism

  • Time management struggles and overwhelm

  • Anxiety, chronic stress & burnout

  • Fear of failure & speaking up

  • People pleasing & fear of rejection

  • Feeling unfulfilled despite achievements

  • Lack of work-life balance & career fulfilment

  • Career pivot

The Transformation I Offer

"Real leaders don’t just manage their teams; they master themselves—because self-leadership is the ultimate power move."

  • Love what you do, do what you love

  • Performing at your peak with passion

  • Self-confidence to lead with ease

  • Increased life satisfaction

  • Personal empowerment

  • Career advancement / transition

  • Emotional intelligence and holistic life growth